A beautiful exterior stops people in their tracks.

It is what is inside that keeps them.

Brand strategy, identity, and creative direction for founders who are ready to build something people return to.

Luxury Hospitality · International Retail · Premium Brands · Four Continents · Since 2008

01

Brand Strategy

Clarity on who you are, who you are for, and how you want people to feel. 

02

Brand Identity

A visual identity built to last, not just to launch.

03

Creative Direction

How your brand looks, sounds, and moves in the world.

the studio

A studio that has been inside the building. Not just designing the facade.

twelve-o-one was founded by Nancy Chang, a designer, strategist, and creative operator with 17 years inside some of the most demanding brand environments in the world.

She launched Anthropologie's first international store in Canada. Directed the marketing and creative direction of Old Man's in Canggu, Bali, featured in Vogue, GQ, and Condé Nast Traveler. Designed hospitality and retail concepts at burdifilek for Selfridges and Capella Hotel. Managed new store openings across Canada and the United States for globally recognised retail brands including lululemon and Starbucks.

Founded in 2008 to bring every skillset together. Design, strategy, business, hospitality, retail, and creative direction.

Selected Clients

Old Man’s Bali · Bestival · Rae’s Tulum · Haywire Jewellery · We Are Raising The Bar · Grace Dubery · Pieces Assembled 

Ready to build something that holds?

We work with a small number of clients each year. If you are building something worth remembering, we would love to hear about it.